BUILD MOBILE APPS 

By 2014, half of users will be getting their news on their phones.

Start with a simple, useful app with less focus on local news and more on weather, traffic. MBTA, nightspots.

BEATS

Pick few coverage areas and throw all resources behind them. Get routine coverage of meetings from other sources.

Potential concentrations that would encourage public participation: Watchdog (budgets, taxes, overrides, campaign spending, etc. ) and Transportation.

PRODUCERS

Change work flow on copy desk to free up more editors to concentrate on updating sites.

ROADBLOCKS

To succeed in a print legacy operation such as the Globe, we need:
Management support – let us experiment with innovation and experiments
Dedicated sales staff for local businesses
Convince print reporters this is the future and they should jump in now. Consider more regionalized stories and front-paging Drive, 128, etc. to free up more time for posting and social media

RECOMMENDATIONS

Pick a test site to experiment (Somerville); once we have figured out what works best, expand to nine other sites that have active blog and social media communities.

Figure out best way to automate the other 40 sites.  Stale content is our worst enemy;  Can we widget top two stories, sending fresh content 3 times a day?

GOOD READS

5 small steps journalists can take to build a bigger, more engaged audience

Getting beyond just pageviews:  Philly.com’s seven-part equation for measuring online engagement

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