We wanted  to be the go-to stop for local news.

Linked to all members of our community network/linked to all other local news sources
– BE THE TRAFFIC COP / save people time finding the news

Managing RSS feeds/Points Local has to be done by real people – not automated – on the choice sites so the best stories are posted.

Aggressive use of Twitter, Facebook, to not just get the word out, but to gather information for potential stories.

The NYT recently discontinued automated Twitter feeds:

All reporters and editors should build Twitter feeds, using tools such as hootsuite and tweetdeck.

Here is Somerville feed I built on hootsuite: